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Why You Should Use Infographics

Infographics are a growing trend in the world of Internet and content marketing. Infographics take information, often statistical and otherwise boring to read in plain text, and transform them into an aesthetically pleasing graphic that’s easy to read and understand. They can also be used to tell a story about you, your company, or a particular product or service you’re promoting. There are several reasons why you should use them as part of your marketing strategy.

Create Brand Awareness

Brand awareness is a key part of building trust with your audience. If you design a highquality infographic with your logo and business name on it, people will start to become more aware of your brand.

Establish Expertise

One of the best things about an infographic is the fact that sources for the information is included at the end. This helps you to automatically establish, or further your credibility and expertise on a subject.

Easy to Share

People are more likely to share images on Facebook, Twitter, and Pinterest because it is more visually appealing and engaging than plain text. People generally only scan text and remember things that grab their attention. Infographics are a wonderful way to grab attention.

Easy to Embed

If people want to share the information you gathered in your infographic, but don’t want to write boring text and don’t have the resources required to make their own infographic, they can easily embed your graphic to share with their audience. Not only does this help increase brand awareness because your graphic is spreading, but it includes a link back to the original source of the graphic, which is your site. The extra bonus for you is backlink building, which also helps with search engine optimization.

Virality

Plain text rarely goes viral. Videos and graphics are much more likely to go viral for the simple fact that they are more visually appealing and engaging.… Read More



Criteria for the Best Business

Victory baby

There are an infinite types of business in the world and every day new ideas turn into businesses. Everyone has their passions and interests.  I’d like to outline the criteria I believe make the best businesses for my desired lifestyle.  The first step when creating a business is deciding what you want out of it.  Do you want to try to build a large company, with employees, offices and a 401(k) or a small, lifestyle business.  Deciding what you want out of it will largely determine what kind of business to start and what resources you need. Starting a nuclear power plant will require different resources than selling something on eBay.

For me, I like a business that allows the most freedom, which I can operate from anywhere in the world, from my computer, or if possible, cell phone. That pretty much points directly to the Internet.  Furthermore, I like an online business that is streamlined, therefore, I don’t want a lot of employees to manage, an office to take care of or products to ship and inventory to store.  All that means lots of overhead, management, shipping costs and time, storage and rental costs, etc. But for me, mostly it’s because I don’t enjoy managing people or commuting to an office.

Therefore, my criteria is as follows:

1. Online business
2. No physical products to ship
3. No or few employees
4. Worldwide market potential
5. Can be operated from anywhere
6. Not dependant on a small number of clients
7. Not a lot of customer service required (I don’t like talking to people)

This list may be different for everyone. It works for me because every time I have to manage someone (office drama!) or take time away from my desk to go to a meeting with “the team”, that takes time away from my work and doesn’t pay me anything.… Read More



Business Plans are a Waste of Time

I know this post may be controversial, but in most cases business plans are a waste of time.  College courses and MBA programs teach every business person that the first step in starting a business is to write a business plan, which is typically 10-50 pages. The school where I got my MBA even has an entire class about business plans and how to write them. So sad. There are some cases where a brief business plan may come in handy and I’ll mention that at the bottom of this post in small, nearly unreadable font.

It’s all about the real Benjamins

As an investor, would you prefer to invest in a business that has a business plan with rosy numbers but has no sales, or would you rather invest in a business that has sales?

Everyone thinks their business is going to make millions of dollars and  revolutionize the world.  And while there are a lot businesses that do turn their idea into a profitable business, according to the Small Business Administration more than 66% of businesses last longer than two years, while only 44% are still in business after 4 years.  That means that more than 50% of those entrepreneurs that believed their  stay in business longer than 5 years, some of which fail to ever turn a profit.

The first question to ask when thinking about writing a business plan (and I suggest you don’t think about it), is “Who is this plan for?”  If it’s for yourself, then make it short. If it’s for investors, don’t write it at all until you have some sales. Giving an investor a bunch of ‘pie in the sky’ numbers showing how much the company is going to make in the first few years is meaningless to any savvy investors.… Read More



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